For us it began on the bustling streets of Berlin, where we grew up, where cycling is not only a mode of transport but an integral part of life. We continue to focus on evolving and inventing to bring forth this same European idea of cycling for the everyday, while creating it at the highest possible design standard.

At the heart of Felt is a genuine love of speed. The man behind the name, Jim Felt, made a name for himself in motocross as one of the ace mechanics for Honda, Kawasaki, Suzuki and Yamaha. It was in supporting one of the stars of motocross, Johnny O’Mara—“The O-Show”—that Felt built his first frame, a time trial/triathlon frame for O’Mara. Felt’s first successes in cycling came before he had a name for his company.

You don’t become a brand with expertise in preventive security technology overnight . But when August Bremicker und Söhne KG (ABUS for short) started making traditional padlocks in 1924, they were already setting standards. The founders’strategy was simple and timeless: ‘Security calls for quality!’ It is that principle that successive generations have carried on and developed. A family-owned firm for over 80 years, ABUS has grown with its skilled, friendly staff and consistent customer orientation into a strong, independent, globally operating group of companies. Characterised by a Christian corporate structure, its image today is one of modernity and innovation – ‘Spirit of ABUS’ a good basis for a secure future.